Farrow & Ball Modern Preference red No.297 Matt Emulsion paint, 2.5L
How much will I need?
Product details
Product information
Product information
Farrow & Ball Modern emulsion paint is a durable and versatile choice – suited to bathrooms, kitchens and busy areas. This tin covers up to 35m² per 2.5 litres on average.
- Surface Preparation - All surfaces to be painted must be sound, clean, dry & well prepared. The correct Farrow & Ball Primer & Undercoat should be used before the topcoat is applied. Stir contents well before use & apply 2 topcoats.
- Suitable for Ceilings & walls
Features and benefits
- Water-based formulation
- Scuff, stain and mould resistant
- Washable, wipeable and child safe
- Low sheen, matt finish (7% sheen)
- Low odour
- Quick drying
- We want you to be satisfied with your colour selection. Not all monitors will display colours the same and paint tins may not show the same colour as your walls do in natural light. We therefore recommend you order a tester pot online or pop in store to pick one up so you are sure that this is the right colour for you.
- The deepest and richest of our reds, this Baroque colour is named in honor of our original trade name, Preference Paints. It can be used with any of the Red Based Neutrals but is particularly striking when seen in combination with Paean Black and Sulking Room Pink. The preferred red of modern homes!
Health and safety
Please note that this item has additional safety or regulatory datasheets available. The product may have possible health and safety hazards covered in these documents. Refer to the container for full information and always follow the instructions.
DetailsSpecifications
| Brand | Farrow & Ball |
|---|---|
| Application method | Brush or roller |
| Base | Water-based |
| Colour | Preference Red |
| Container type | Tin |
| Coverage | 12m² |
| Drying time | 2 h |
| Model name/number | No.297 |
| Quick dry | Quick dry |
| Recoat time | 4 hours |
| VOC level | Low |
| Volume | 2500ml |
| Washable | Washable |
| Product code | 5029496299724 |
Safety Information
Safety: Warning! Hazardous respirable droplets may be formed when sprayed. Do not breathe spray or mist
Contains isothiazolinones. May produce an allergic reaction.
Keep out of reach of children.
If medical advice is needed, have product container or label at hand.
Safety data sheet available on request.
Disposal: Avoid release to the environment. Do not empty into drains or watercourses. Dispose of contents/container to comply with local regulations.
Manufacturer / EU responsible person
EU responsible person
Farrow & Ball DE GmbH
Address
Palazzo Wallot
Kaiserstraße 25
Frankfurt am Main
Deutschland
60311
Germany
Contact
Reviews
4.12 / 5(8 reviews)Mick H - 5 / 5 - 07/10/2026
Farrow & Ball
Farrow & Ball painted although a little more expensive it is lovely to use and keeps its colour so if marked it can be touched up without obvious colour differences
holly - 5 / 5 - 01/06/2026
Lovely Paint
I bought this to try out for our downstairs toilet and I think it is brilliant. The coverage is perfect and the finish is stunning. Would really recommend this paint.
- 5 / 5 - 15/06/2025
This product is great
We bought this paint for our new kitchen. We did featured wall. It looks amazing everybody likes it. So easy to painting us well
Saint65 - 5 / 5 - 14/11/2024
Quality Paint
An unusual colour that was ideal for our colour scheme/theme. Used to provide "highlight/contrast pieces". Would not use for an entire room! Goes on nicely.Good coverage even on unpainted timber.
Pkindee - 5 / 5 - 30/05/2022
Gorgeous
Love this paint. Such a rich deep red which gives a luxe look. Accented with gold and greenery- looks amazing. Gives great coverage and took 2 coats - just don’t spread it too thin. Excellent quality….the pigmentation is what sets this apart from cheaper paints.
Alfie38 - 5 / 5 - 20/05/2022
Great.
Great product and such depth in the colours that they offer , you get what you pay for .
Allthenicknamesseemused - 2 / 5 - 12/04/2022
Rich, deep colour, but difficult to apply.
As 'Rylan' has commented, this is expensive paint and it's hard to see why. It's difficult to apply, you have to be quick and not go over it repeatedly with the roller or brush or it can come off. Our walls were PVA'd before we painted, so there was a sound base to adhere to, and we didn't get peel like Rylan did once it had dried, but there were times during application where it peeled back because it had got tacky really quickly. Plan to use again only to give a refresh coat before we sell and avoid new cutting in, otherwise would look elsewhere.
Rylan - 1 / 5 - 20/02/2020
Without doubt the worst paint I've ever used.
This paint is, litre for litre, the most expensive paint I've seen at nearly double the cost of dulux or crown. However, it will become even more expensive when you realise that the coverage is pathetic and you'll need three coats before you can start to get a decent coverage. What is worse is that it then forms a rubbery layer which appears to peel off. After 4 weeks of drying time we today attempted to add a small keyhook which weighs no more than 100g. We fixed this using command strips and, 30 seconds later, the paint peeled off baring the original plaster underneath. We've not seen that in 20 years! Farrow and Ball - Preference Red. It's balls, we don't prefer it, and it's not really red.